3 Comments
Mar 31, 2023Liked by Andrew Howells

I share your frustrations regarding on line forms. I ‘found’ some shares I was allocated when Google bought Motorola in 2012. They were worth quite a bit so I decided to sell them. Not so easy. I had to go on to US dealing site and enter my details. Including my Motorola employee number from 11 years ago. Long story short, after many frustrating phone calls to the US they gave me my employee number. Back to the website, form filled in correctly, but rejected due to invalid email address. They wanted to use my Motorola email address for validation. More phone calls resulting in a secure email to my personal email address. The only problem was, it expired after 8 hours and took over 12 hours to get to me. The phone call saga continues. In Product development one of the key factors is building a great customer experience. Many of these on line experiences obviously forget about this.

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What a pain.

I think part of the problem is they don't test enough, 'what if' scenarios.

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I feel your pain - have been there numerous times!

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